Product Dollar Sales Dollar Share of SubCategory Unit Sales Price per Unit Manufacturer Name Standard Hierarchy Level
 Current  %Change vs YA  Current   Change vs YA   Current  %Change vs YA  Current   Change vs YA  Current Current
DEODORANT $3,382,448,508 2.4% 692,724,078 -4.0% $4.88 $0.31 CATEGORY
  DEODORANTS $3,382,448,508 2.4% 100.00 0.00 692,724,078 -4.0% $4.88 $0.31 SUBCATEGORY
      UNILEVER-DEODORANTS $1,506,146,744 1.7% 44.53 -0.33 324,486,438 -3.8% $4.64 $0.25 UNILEVER MANUFACTURER
      PROCTER & GAMBLE-DEODORANTS $1,256,009,082 4.0% 37.13 0.54 222,853,054 -0.4% $5.64 $0.24 PROCTER & GAMBLE MANUFACTURER
      NATIVE-DEODORANTS $109,203,766 46.8% 3.23 0.98 10,521,171 45.3% $10.38 $0.11 NATIVE MANUFACTURER
      THE DIAL CORP-DEODORANTS $99,536,162 -7.2% 2.94 -0.31 21,374,430 -13.5% $4.66 $0.32 THE DIAL CORP MANUFACTURER
      COLGATE PALMOLIVE CO-DEODORANTS $71,174,308 -17.5% 2.10 -0.51 32,716,408 -18.7% $2.18 $0.03 COLGATE PALMOLIVE CO MANUFACTURER
TOOTHBRUSH/DENTAL ACCESSORIES $2,978,576,238 6.1% 566,058,572 0.5% $5.26 $0.28 CATEGORY
  DENTAL ACCESSORIES/TOOLS $981,523,168 6.6% 100.00 0.00 165,432,339 3.2% $5.93 $0.19 SUBCATEGORY
      PROCTER & GAMBLE-DENTAL ACCESSORIES/TOOLS $223,390,144 23.2% 22.76 3.07 24,157,305 24.8% $9.25 -$0.12 PROCTER & GAMBLE MANUFACTURER
      PRIVATE LABEL-DENTAL ACCESSORIES/TOOLS $166,231,515 2.2% 16.94 -0.72 36,872,212 6.1% $4.51 -$0.17 PRIVATE LABEL MANUFACTURER
      PHILIPS ORAL HEALTHCARE-DENTAL ACCESSORIES/TOOLS $106,519,394 -6.7% 10.85 -1.54 3,583,590 -4.5% $29.72 -$0.69 PHILIPS ORAL HEALTHCARE MANUFACTURER
      WATERPIK INC-DENTAL ACCESSORIES/TOOLS $103,175,506 8.2% 10.51 0.16 1,850,854 10.8% $55.74 -$1.34 WATERPIK INC MANUFACTURER
      SUNSTAR AMERICAS INC-DENTAL ACCESSORIES/TOOLS $96,389,724 4.9% 9.82 -0.15 23,125,700 3.4% $4.17 $0.06 SUNSTAR AMERICAS INC MANUFACTURER
  MANUAL TOOTHBRUSHES $840,883,576 4.6% 100.00 0.00 240,410,777 -1.3% $3.50 $0.20 SUBCATEGORY
      COLGATE PALMOLIVE CO-MANUAL TOOTHBRUSHES $335,386,399 3.7% 39.88 -0.36 87,081,759 -3.2% $3.85 $0.26 COLGATE PALMOLIVE CO MANUFACTURER
      PROCTER & GAMBLE-MANUAL TOOTHBRUSHES $302,593,853 5.9% 35.99 0.43 64,084,635 -0.9% $4.72 $0.30 PROCTER & GAMBLE MANUFACTURER
      PRIVATE LABEL-MANUAL TOOTHBRUSHES $95,945,218 1.8% 11.41 -0.31 40,310,162 0.1% $2.38 $0.04 PRIVATE LABEL MANUFACTURER
      RANIR LLC-MANUAL TOOTHBRUSHES $64,214,064 4.5% 7.64 -0.01 32,114,466 0.8% $2.00 $0.07 RANIR LLC MANUFACTURER
      REXALL SUNDOWN INC-MANUAL TOOTHBRUSHES $8,471,262 -17.9% 1.01 -0.28 5,303,544 -17.4% $1.60 -$0.01 REXALL SUNDOWN INC MANUFACTURER
  POWER TOOTHBRUSHES $678,724,900 10.0% 100.00 0.00 61,731,995 5.3% $10.99 $0.47 SUBCATEGORY
      PROCTER & GAMBLE-POWER TOOTHBRUSHES $291,116,512 10.4% 42.89 0.17 24,587,178 10.6% $11.84 -$0.02 PROCTER & GAMBLE MANUFACTURER
      PHILIPS ORAL HEALTHCARE-POWER TOOTHBRUSHES $108,856,737 12.6% 16.04 0.37 2,043,014 10.0% $53.28 $1.19 PHILIPS ORAL HEALTHCARE MANUFACTURER
      CHURCH & DWIGHT CO INC-POWER TOOTHBRUSHES $81,942,106 4.2% 12.07 -0.67 12,636,243 4.6% $6.48 -$0.03 CHURCH & DWIGHT CO INC MANUFACTURER
      COLGATE PALMOLIVE CO-POWER TOOTHBRUSHES $69,789,124 -5.7% 10.28 -1.71 11,562,780 -4.3% $6.04 -$0.09 COLGATE PALMOLIVE CO MANUFACTURER
      QUIP NYC INC-POWER TOOTHBRUSHES $56,160,039 28.5% 8.27 1.19 1,808,445 37.1% $31.05 -$2.10 QUIP NYC INC MANUFACTURER
  ORAL PAIN RELIEF $240,049,231 6.7% 100.00 0.00 34,032,435 4.5% $7.05 $0.15 SUBCATEGORY
      CHURCH & DWIGHT CO INC-ORAL PAIN RELIEF $116,858,852 10.4% 48.68 1.63 15,869,051 11.6% $7.36 -$0.08 CHURCH & DWIGHT CO INC MANUFACTURER
      PRIVATE LABEL-ORAL PAIN RELIEF $32,069,532 -4.0% 13.36 -1.48 6,186,832 -6.9% $5.18 $0.16 PRIVATE LABEL MANUFACTURER
      FOUNDATION CONSUMER HEALTHCARE LLC-ORAL PAIN RELIEF $25,584,877 5.6% 10.66 -0.11 3,364,736 5.5% $7.60 $0.01 FOUNDATION CONSUMER HEALTHCARE LLC MANUFACTURER
      BLISTEX INC-ORAL PAIN RELIEF $16,797,564 16.1% 7.00 0.56 2,320,791 10.8% $7.24 $0.33 BLISTEX INC MANUFACTURER
      TALBOTS PHARMA-ORAL PAIN RELIEF $6,436,412 -5.6% 2.68 -0.35 998,243 -6.9% $6.45 $0.08 TALBOTS PHARMA MANUFACTURER
  DENTAL FLOSS $187,428,955 -2.0% 100.00 0.00 56,982,183 -6.7% $3.29 $0.16 SUBCATEGORY
      PROCTER & GAMBLE-DENTAL FLOSS $134,756,368 2.6% 71.90 3.22 26,606,184 -1.0% $5.06 $0.18 PROCTER & GAMBLE MANUFACTURER
      PRIVATE LABEL-DENTAL FLOSS $30,541,569 -5.7% 16.30 -0.65 16,135,449 -3.5% $1.89 -$0.04 PRIVATE LABEL MANUFACTURER
      JOHNSON & JOHNSON-DENTAL FLOSS $19,165,823 -17.6% 10.23 -1.95 13,173,041 -15.5% $1.45 -$0.04 JOHNSON & JOHNSON MANUFACTURER
      HELLO PRODS LLC-DENTAL FLOSS $486,699 -49.4% 0.26 -0.24 98,441 -49.0% $4.94 -$0.03 HELLO PRODS LLC MANUFACTURER
      COCOFLOSS-DENTAL FLOSS $459,210 28.6% 0.25 0.06 55,901 32.5% $8.21 -$0.25 COCOFLOSS MANUFACTURER
  PORTABLE ORAL CARE $49,966,408 1.1% 100.00 0.00 7,468,844 2.1% $6.69 -$0.06 SUBCATEGORY
      GLAXOSMITHKLINE CONSUMER HEALTHCARE-PORTABLE ORAL CARE $21,914,461 -1.1% 43.86 -0.97 3,005,580 -1.3% $7.29 $0.02 GLAXOSMITHKLINE CONSUMER HEALTHCARE MANUFACTURER
      CHATTEM INC-PORTABLE ORAL CARE $10,064,342 -10.6% 20.14 -2.65 1,779,020 -9.8% $5.66 -$0.05 CHATTEM INC MANUFACTURER
      DR HAROLD KATZ LLC-PORTABLE ORAL CARE $6,090,711 -3.7% 12.19 -0.61 775,170 -7.9% $7.86 $0.34 DR HAROLD KATZ LLC MANUFACTURER
      ORAHEALTH CORP-PORTABLE ORAL CARE $4,715,689 -4.3% 9.44 -0.54 479,703 -4.9% $9.83 $0.06 ORAHEALTH CORP MANUFACTURER
      PRIVATE LABEL-PORTABLE ORAL CARE $4,151,660 18.5% 8.31 1.22 914,098 24.1% $4.54 -$0.22 PRIVATE LABEL MANUFACTURER
TOOTHPASTE $3,536,970,049 2.6% 765,840,041 -4.1% $4.62 $0.30 CATEGORY
  TOOTHPASTE $3,194,982,224 1.2% 100.00 0.00 751,550,828 -4.3% $4.25 $0.23 SUBCATEGORY
      PROCTER & GAMBLE-TOOTHPASTE $1,130,376,834 3.8% 35.38 0.89 285,730,290 -1.3% $3.96 $0.20 PROCTER & GAMBLE MANUFACTURER
      COLGATE PALMOLIVE CO-TOOTHPASTE $973,371,751 -0.5% 30.47 -0.54 260,625,404 -7.7% $3.73 $0.27 COLGATE PALMOLIVE CO MANUFACTURER
      GLAXOSMITHKLINE CONSUMER HEALTHCARE-TOOTHPASTE $745,391,752 1.5% 23.33 0.07 112,692,341 -1.5% $6.61 $0.20 GLAXOSMITHKLINE CONSUMER HEALTHCARE MANUFACTURER
      CHURCH & DWIGHT CO INC-TOOTHPASTE $139,450,953 -6.7% 4.36 -0.37 48,551,286 -10.0% $2.87 $0.10 CHURCH & DWIGHT CO INC MANUFACTURER
      TOMS OF MAINE INC-TOOTHPASTE $76,475,283 -0.3% 2.39 -0.04 14,429,785 -4.1% $5.30 $0.20 TOMS OF MAINE INC MANUFACTURER
  TOOTH BLEACHING/WHITENING/PWDR/PL $341,987,825 17.6% 100.00 0.00 14,289,213 12.2% $23.93 $1.11 SUBCATEGORY
      PROCTER & GAMBLE-TOOTH BLEACHING/WHITENING/PWDR/PL $234,169,837 14.2% 68.47 -2.01 7,789,876 7.8% $30.06 $1.70 PROCTER & GAMBLE MANUFACTURER
      PRIVATE LABEL-TOOTH BLEACHING/WHITENING/PWDR/PL $54,513,416 10.1% 15.94 -1.08 3,224,453 14.1% $16.91 -$0.61 PRIVATE LABEL MANUFACTURER
      MZB ACCESSORIES LLC-TOOTH BLEACHING/WHITENING/PWDR/PL $22,533,561 67.0% 6.59 1.95 625,827 66.9% $36.01 $0.01 MZB ACCESSORIES LLC MANUFACTURER
      COLGATE PALMOLIVE CO-TOOTH BLEACHING/WHITENING/PWDR/PL $9,678,618 1934.4% 2.83 2.67 371,879 1923.1% $26.03 $0.14 COLGATE PALMOLIVE CO MANUFACTURER
      CCA IND INC-TOOTH BLEACHING/WHITENING/PWDR/PL $8,840,659 5.0% 2.59 -0.31 1,208,565 7.3% $7.32 -$0.16 CCA IND INC MANUFACTURER
MOUTHWASH $1,615,071,542 2.4% 319,461,346 -1.3% $5.06 $0.18 CATEGORY
  MOUTHWASH/DENTAL RINSE $1,615,071,542 2.4% 100.00 0.00 319,461,346 -1.3% $5.06 $0.18 SUBCATEGORY
      JOHNSON & JOHNSON-MOUTHWASH/DENTAL RINSE $714,705,397 1.5% 44.25 -0.37 131,175,581 1.4% $5.45 $0.01 JOHNSON & JOHNSON MANUFACTURER
      PROCTER & GAMBLE-MOUTHWASH/DENTAL RINSE $322,085,587 6.9% 19.94 0.83 64,129,298 0.3% $5.02 $0.31 PROCTER & GAMBLE MANUFACTURER
      PRIVATE LABEL-MOUTHWASH/DENTAL RINSE $205,778,243 -5.0% 12.74 -0.99 64,773,807 -8.4% $3.18 $0.11 PRIVATE LABEL MANUFACTURER
      CHATTEM INC-MOUTHWASH/DENTAL RINSE $102,009,773 -6.2% 6.32 -0.58 21,349,509 -6.5% $4.78 $0.01 CHATTEM INC MANUFACTURER
      DR HAROLD KATZ LLC-MOUTHWASH/DENTAL RINSE $84,032,763 67.6% 5.20 2.02 9,838,725 67.9% $8.54 -$0.01 DR HAROLD KATZ LLC MANUFACTURER