Candle Sales Soar in Home Fragrance While Air Fresheners Gain Ground

Overall home fragrance sales saw increases this year, according to data from Information Resources Inc. (IRI) for total

US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club

and dollar retail chains) for the 52 weeks ended July 11, 2021.

Product

Dollar Sales

Unit Sales

Price per Unit

Current

% C hange
vs YA

Current

% Change
vs YA

Current

Change vs YA

Home Air Fresheners

$2,577,510,173

10.0%

687,174,104

0.9%

$3.75

$0.31

Procter & Gamble

$847,589,596

24.5%

171,220,430

20.8%

$4.95

$0.15

S C Johnson & Son Inc.

$691,714,550

1.1%

239,968,852

-8.4%

$2.88

$0.27

Reckitt Benckiser Inc.

$611,748,878

11.9%

93,084,412

4.9%

$6.57

$0.41

Private Label

$147,372,176

5.0%

37,997,715

2.7%

$3.88

$0.08

The Dial Corp.

$105,443,847

-17.0%

78,621,983

-12.9%

$1.34

-$0.07

Candles

$2,047,607,836

26.6%

485,942,552

9.5%

$4.21

$0.57

Private Label

$906,618,629

34.7%

196,813,688

8.8%

$4.61

$0.89

S C Johnson & Son Inc

$184,220,410

10.7%

42,719,354

4.5%

$4.31

$0.24

The Yankee Candle Co.

$132,020,913

14.7%

9,603,310

2.8%

$13.75

$1.43

Newell Brands

$113,054,842

58.1%

11,960,116

49.0%

$9.45

$0.55

Empire Candle Co.

$86,929,173

48.6%

12,440,393

35.4%

$6.99

$0.62

Source: IRI Market Advantage - TSV