Candle Sales Soar in Home Fragrance While Air Fresheners Gain Ground Overall home fragrance sales saw increases this year, according to data from Information Resources Inc. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended July 11, 2021. |
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Product |
Dollar Sales |
Unit Sales |
Price per Unit |
|||
Current |
% C hange |
Current |
% Change |
Current |
Change vs YA |
|
Home Air Fresheners |
$2,577,510,173 |
10.0% |
687,174,104 |
0.9% |
$3.75 |
$0.31 |
Procter & Gamble |
$847,589,596 |
24.5% |
171,220,430 |
20.8% |
$4.95 |
$0.15 |
S C Johnson & Son Inc. |
$691,714,550 |
1.1% |
239,968,852 |
-8.4% |
$2.88 |
$0.27 |
Reckitt Benckiser Inc. |
$611,748,878 |
11.9% |
93,084,412 |
4.9% |
$6.57 |
$0.41 |
Private Label |
$147,372,176 |
5.0% |
37,997,715 |
2.7% |
$3.88 |
$0.08 |
The Dial Corp. |
$105,443,847 |
-17.0% |
78,621,983 |
-12.9% |
$1.34 |
-$0.07 |
Candles |
$2,047,607,836 |
26.6% |
485,942,552 |
9.5% |
$4.21 |
$0.57 |
Private Label |
$906,618,629 |
34.7% |
196,813,688 |
8.8% |
$4.61 |
$0.89 |
S C Johnson & Son Inc |
$184,220,410 |
10.7% |
42,719,354 |
4.5% |
$4.31 |
$0.24 |
The Yankee Candle Co. |
$132,020,913 |
14.7% |
9,603,310 |
2.8% |
$13.75 |
$1.43 |
Newell Brands |
$113,054,842 |
58.1% |
11,960,116 |
49.0% |
$9.45 |
$0.55 |
Empire Candle Co. |
$86,929,173 |
48.6% |
12,440,393 |
35.4% |
$6.99 |
$0.62 |
Source: IRI Market Advantage - TSV |