A SLippery Slope: overall Soap Sales dip 16.5% to $1.6 Billion

Recent data from Information Resources Inc. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers,
military commissaries and select club and dollar retail chains) for the 52 weeks ended Jan. 23, 2022.

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change
vs YA

Current

% Change
vs YA

Current

Change
vs YA

Soap

$6,419,234,606

-16.5%

1,577,717,987

-22.3%

$4.07

$0.28

Liquid Body Wash

$3,355,794,444

7.0%

624,453,340

1.4%

$5.37

$0.28

Liquid Hand Soap

$1,120,549,728

-23.2%

402,396,443

-24.9%

$2.78

$0.06

Non-Deodorant Bar Soap

$1,064,575,326

-6.9%

213,404,398

-10.0%

$4.99

$0.16

Hand Sanitizers

$583,597,528

-63.3%

254,190,290

-52.8%

$2.30

-$0.65

Deodorant Bar Soap

$288,769,135

-17.1%

81,579,291

-18.3%

$3.54

$0.05

Heavy Duty Hand Cleaner

$5,948,446

-21.7%

1,694,223

-31.5%

$3.51

$0.44

Source: IRI Market Advantage—TSV