iri data finds eye, lip & facial cosmetics sales are on the upswing

Total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) sales for the 52 weeks ended Jan. 1, 2023

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Eye

$2,169,023,874

4.5%

291,321,487

-3.6%

$7.45

8.4%

Mascara

$964,414,223

7.4%

109,543,167

-3.3%

$8.80

11.1%

Eye Liner

$493,149,216

0.6%

75,357,671

-6.4%

$6.54

7.5%

Eye Brow Makeup

$413,436,340

5.4%

58,973,687

-1.6%

$7.01

7.1%

Eye Shadow

$240,299,215

-2.1%

38,065,705

-5.9%

$6.31

4.0%

Eye Combo

$57,724,880

17.9%

9,381,257

16.7%

$6.15

1.0%

Facial

$1,950,099,032

9.8%

217,042,725

2.6%

$8.98

7.0%

Foundation

$803,459,716

4.7%

77,891,622

-2.0%

$10.32

6.8%

Concealer

$352,521,158

14.2%

43,577,107

5.6%

$8.09

8.1%

Body Accessory

$287,098,451

21.8%

31,481,340

9.8%

$9.12

10.9%

Powder

$236,241,615

1.6%

30,209,196

-3.0%

$7.82

4.8%

Blush

$134,130,790

16.5%

19,268,914

8.2%

$6.96

7.7%

Makeup Combo

$86,557,674

18.1%

8,656,554

10.5%

$10.00

6.9%

Bronzer

$50,089,628

18.6%

5,957,992

13.7%

$8.41

4.3%

Lip

$810,952,449

16.5%

125,296,500

8.3%

$6.47

7.6%

Lipstick

$523,777,144

12.0%

74,579,683

3.9%

$7.02

7.8%

Lip Gloss

$171,358,721

20.9%

30,832,107

11.3%

$5.56

8.6%

Lip Liner

$79,942,945

22.0%

14,163,318

16.9%

$5.64

4.3%

Lip Treatment

$21,846,966

12.5%

4,159,818

12.0%

$5.25

0.5%

Lip Combo

$14,026,672

807.0%

1,561,573

265.3%

$8.98

148.3%

Source: IRI OmniMarket Total Store View