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iri data finds eye, lip & facial cosmetics sales are on the upswing Total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) sales for the 52 weeks ended Jan. 1, 2023 |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Eye |
$2,169,023,874 |
4.5% |
291,321,487 |
-3.6% |
$7.45 |
8.4% |
|
Mascara |
$964,414,223 |
7.4% |
109,543,167 |
-3.3% |
$8.80 |
11.1% |
|
Eye Liner |
$493,149,216 |
0.6% |
75,357,671 |
-6.4% |
$6.54 |
7.5% |
|
Eye Brow Makeup |
$413,436,340 |
5.4% |
58,973,687 |
-1.6% |
$7.01 |
7.1% |
|
Eye Shadow |
$240,299,215 |
-2.1% |
38,065,705 |
-5.9% |
$6.31 |
4.0% |
|
Eye Combo |
$57,724,880 |
17.9% |
9,381,257 |
16.7% |
$6.15 |
1.0% |
|
Facial |
$1,950,099,032 |
9.8% |
217,042,725 |
2.6% |
$8.98 |
7.0% |
|
Foundation |
$803,459,716 |
4.7% |
77,891,622 |
-2.0% |
$10.32 |
6.8% |
|
Concealer |
$352,521,158 |
14.2% |
43,577,107 |
5.6% |
$8.09 |
8.1% |
|
Body Accessory |
$287,098,451 |
21.8% |
31,481,340 |
9.8% |
$9.12 |
10.9% |
|
Powder |
$236,241,615 |
1.6% |
30,209,196 |
-3.0% |
$7.82 |
4.8% |
|
Blush |
$134,130,790 |
16.5% |
19,268,914 |
8.2% |
$6.96 |
7.7% |
|
Makeup Combo |
$86,557,674 |
18.1% |
8,656,554 |
10.5% |
$10.00 |
6.9% |
|
Bronzer |
$50,089,628 |
18.6% |
5,957,992 |
13.7% |
$8.41 |
4.3% |
|
Lip |
$810,952,449 |
16.5% |
125,296,500 |
8.3% |
$6.47 |
7.6% |
|
Lipstick |
$523,777,144 |
12.0% |
74,579,683 |
3.9% |
$7.02 |
7.8% |
|
Lip Gloss |
$171,358,721 |
20.9% |
30,832,107 |
11.3% |
$5.56 |
8.6% |
|
Lip Liner |
$79,942,945 |
22.0% |
14,163,318 |
16.9% |
$5.64 |
4.3% |
|
Lip Treatment |
$21,846,966 |
12.5% |
4,159,818 |
12.0% |
$5.25 |
0.5% |
|
Lip Combo |
$14,026,672 |
807.0% |
1,561,573 |
265.3% |
$8.98 |
148.3% |
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Source: IRI OmniMarket Total Store View |
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