Mass Market Fine Fragrance

While gift set sales fell, women’s perfumes and colognes rose as did men’s shaving lotion/cologne/talc, according to
data from Information Resources Inc., a Chicago-based market research firm (@iriworldwide). Below is retail sales data for 52 week period ended Feb. 20, 2022 for total US multi-outlets (grocery, drug, mass market, military and select club and dollar retailers).

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

Change
vs YA

Current

% Change vs YA

Current

Change vs YA

Fragrances—Women

$619,412,331

-4.6%

73,927,421

-12.4%

$8.38

$0.69

Perfumes & Colognes/Body Powder

$493,692,675

6.2%

60,538,219

4.7%

$8.16

$0.84

Women’s Gift Packs

$125,719,656

-31.7%

13,389,202

-35.9%

$9.39

$0.57

Shaving Lotion/Men’s Fragrance

$656,394,855

-0.1%

73,140,776

-5.5%

$8.97

$0.49

Shaving Lotion/Cologne/Talc

$526,193,817

7.3%

61,437,655

-1.2%

$8.56

$0.68

Men’s Gift Packs/Sets

$130,201,037

-21.8%

11,703,121

-23.2%

$11.13

$0.20

Source: IRI OmniMarket Total Store View