Mass Market Fine Fragrance While gift set sales fell, women’s perfumes and colognes rose as did men’s shaving lotion/cologne/talc, according to |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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Current |
Change |
Current |
% Change vs YA |
Current |
Change vs YA |
|
Fragrances—Women |
$619,412,331 |
-4.6% |
73,927,421 |
-12.4% |
$8.38 |
$0.69 |
Perfumes & Colognes/Body Powder |
$493,692,675 |
6.2% |
60,538,219 |
4.7% |
$8.16 |
$0.84 |
Women’s Gift Packs |
$125,719,656 |
-31.7% |
13,389,202 |
-35.9% |
$9.39 |
$0.57 |
Shaving Lotion/Men’s Fragrance |
$656,394,855 |
-0.1% |
73,140,776 |
-5.5% |
$8.97 |
$0.49 |
Shaving Lotion/Cologne/Talc |
$526,193,817 |
7.3% |
61,437,655 |
-1.2% |
$8.56 |
$0.68 |
Men’s Gift Packs/Sets |
$130,201,037 |
-21.8% |
11,703,121 |
-23.2% |
$11.13 |
$0.20 |
Source: IRI OmniMarket Total Store View |