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Persil Is the No. 6 Brand in the Liquid Laundry Detergent Category Sales of Persil grew faster than the overall liquid segment, according to Circana. Sales are for the 52 weeks ended |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Liquid Laundry Detergent |
$6,418,383,056 |
3.4% |
620,305,738 |
-3.1% |
$10.35 |
6.8% |
|
Tide |
$2,371,349,313 |
-1.5% |
206,901,660 |
-1.8% |
$11.46 |
0.3% |
|
Gain |
$1,177,533,265 |
5.7% |
104,148,099 |
3.4% |
$11.31 |
2.3% |
|
Arm & Hammer |
$941,326,996 |
7.7% |
119,339,017 |
6.3% |
$7.89 |
1.3% |
|
All |
$510,117,403 |
12.1% |
47,106,444 |
-11.7% |
$10.83 |
27.0% |
|
Purex |
$326,832,849 |
5.9% |
36,706,562 |
-14.0% |
$8.90 |
23.2% |
|
Persil |
$231,031,618 |
6.2% |
16,756,130 |
-2.1% |
$13.79 |
8.5% |
|
Xtra |
$230,647,338 |
1.9% |
30,501,325 |
-13.7% |
$7.56 |
18.1% |
|
Private Label |
$198,768,620 |
19.1% |
19,470,644 |
5.4% |
$10.21 |
13.0% |
|
Dreft |
$112,499,595 |
-0.2% |
6,772,049 |
-3.9% |
$16.61 |
3.8% |
|
Seventh Generation |
$82,870,294 |
-4.4% |
6,002,148 |
-8.2% |
$13.81 |
4.2% |
|
Ecos |
$42,197,917 |
22.1% |
3,059,596 |
12.7% |
$13.79 |
8.3% |
|
Cheer |
$31,598,888 |
0.0% |
2,872,185 |
-9.7% |
$11.00 |
10.8% |
|
Ace |
$29,069,273 |
76901.2% |
2,467,406 |
51874.9% |
$11.78 |
48.2% |
|
Era |
$15,749,618 |
-9.8% |
1,539,802 |
-21.1% |
$10.23 |
14.3% |
|
Method |
$15,487,732 |
3.3% |
1,092,812 |
-10.1% |
$14.17 |
14.9% |
|
Mrs Meyers |
$15,070,400 |
6.3% |
854,987 |
-2.3% |
$17.63 |
8.9% |
|
9 Elements |
$13,551,309 |
38.2% |
1,028,572 |
31.1% |
$13.17 |
5.4% |
|
Oxi Clean |
$9,717,594 |
-43.1% |
851,183 |
-46.7% |
$11.42 |
6.7% |
|
Sun |
$8,364,382 |
-73.1% |
851,588 |
-81.1% |
$9.82 |
42.2% |
|
Woolite |
$7,393,295 |
-24.3% |
849,695 |
-5.5% |
$8.70 |
-19.9% |
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Source: Circana OmniMarket™ Total Store View |
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