|
...and No. 6 in Unit Dose, Too! Sales of Persil grew slower than the overall unit dose segment, according to Circana. Sales are for the 52 weeks ended |
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|
Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Packet/Bar Detergent |
$2,139,008,500 |
8.6% |
182,951,312 |
2.9% |
$11.69 |
5.6% |
|
Tide |
$1,357,958,017 |
7.5% |
94,435,364 |
2.4% |
$14.38 |
5.0% |
|
Gain |
$397,494,732 |
6.1% |
32,961,963 |
2.1% |
$12.06 |
3.9% |
|
All |
$125,239,734 |
13.3% |
12,190,568 |
-3.7% |
$10.27 |
17.6% |
|
Arm & Hammer |
$82,394,148 |
24.7% |
14,464,214 |
25.8% |
$5.70 |
-0.8% |
|
Private Label |
$59,007,688 |
9.7% |
6,500,527 |
-3.9% |
$9.08 |
14.1% |
|
Persil |
$47,649,917 |
7.9% |
3,637,742 |
-2.4% |
$13.10 |
10.6% |
|
Zote |
$18,336,757 |
11.7% |
10,398,930 |
4.7% |
$1.76 |
6.7% |
|
Purex |
$18,156,481 |
6.3% |
3,068,618 |
-21.3% |
$5.92 |
35.0% |
|
Seventh Generation |
$7,760,234 |
28.1% |
557,848 |
20.6% |
$13.91 |
6.2% |
|
Tru Earth |
$5,616,126 |
170.9% |
398,875 |
177.9% |
$14.08 |
-2.5% |
|
Dryel |
$5,128,462 |
20.1% |
471,655 |
20.9% |
$10.87 |
-0.7% |
|
Fels |
$4,157,026 |
27.4% |
2,941,617 |
6.6% |
$1.41 |
19.5% |
|
Ace |
$3,406,653 |
214,276 |
$15.90 |
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|
Ecos |
$2,118,262 |
324.0% |
164,534 |
278.3% |
$12.87 |
12.1% |
|
Method |
$1,193,719 |
-28.0% |
82,444 |
-35.7% |
$14.48 |
11.9% |
|
Sheets Laundry Club |
$814,669 |
722.2% |
53,816 |
729.1% |
$15.14 |
-0.8% |
|
Grab Green |
$658,151 |
-5.9% |
55,464 |
-12.4% |
$11.87 |
7.4% |
|
Woolite |
$555,466 |
-75.8% |
65,632 |
-75.1% |
$8.46 |
-2.9% |
|
Grove Co |
$261,186 |
-0.8% |
21,146 |
-0.1% |
$12.35 |
-0.7% |
|
Faultless |
$259,475 |
36.1% |
58,260 |
43.2% |
$4.45 |
-5.0% |
|
Source: Circana OmniMarket™ Total Store View |
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