private label Acne Care gets high marks from consumers

Johnson & Johnson’s Neutrogena leads the way in this $671 million category, but private label and select brands posted
major gains in both revenue and units. Below is IRI Market Advantage data for total US - multi outlet (grocery, drug,
mass market, military and select club and dollar retailers) for the 52 weeks ending Jan. 23, 2022.

Brand

Dollar Sales

Dollar Share of SubCategory

Unit Sales

Current

% Change vs YA

Current

Change vs YA

Current

% Change vs YA

Acne Treatments

$671,601,560

14.6%

100.00

0.00

88,578,846

2.7%

Neutrogena

$148,303,237

-11.4%

22.08

-6.48

20,444,842

-13.1%

Private Label

$146,936,538

106.3%

21.88

9.72

21,276,392

37.9%

Differin

$71,550,843

23.6%

10.65

0.77

4,271,810

24.1%

Panoxyl

$46,240,270

98.9%

6.89

2.92

4,639,247

107.7%

Clean & Clear

$40,856,162

-18.2%

6.08

-2.44

6,708,157

-19.2%

Cerave

$25,548,702

96.0%

3.80

1.58

1,933,319

86.0%

Clearasil

$25,281,790

-25.1%

3.76

-2.00

3,600,481

-22.7%

Aveeno

$19,351,107

-9.0%

2.88

-0.75

2,175,221

-12.6%

St. Ives

$19,039,036

-20.8%

2.83

-1.27

4,181,105

-21.2%

La Roche Posay

$16,614,786

53.1%

2.47

0.62

759,236

55.3%

Oxy

$13,875,838

-6.3%

2.07

-0.46

2,448,122

-9.1%

Noxzema

$10,436,738

-9.2%

1.55

-0.41

2,435,387

-8.1%

Stridex

$8,183,077

-9.4%

1.22

-0.32

2,000,774

-10.8%

Biore

$8,110,144

-33.4%

1.21

-0.87

1,173,353

-34.2%

Burt’s Bees

$8,080,174

-24.8%

1.20

-0.63

942,907

-24.2%

Alba

$7,812,799

18.8%

1.16

0.04

1,058,750

16.0%

Acnefree

$6,508,608

-11.2%

0.97

-0.28

831,290

-2.4%

Hanhoo

$5,776,501

53.7%

0.86

0.22

1,939,241

33.1%

Yes To

$4,118,713

-51.0%

0.61

-0.82

551,404

-51.1%

Asepxia

$3,929,254

-13.4%

0.59

-0.19

899,825

-12.8%

Source: IRI Market Advantage—TSV