UnHealthy declines for Many OTC Categories

Food stores and drugstores remained open throughout the pandemic. But with more shopping options, consumers
are looking elsewhere for their OTC needs. Here are the top OTC categories in our industry for the 52 weeks ended Jan. 1, 2023 in grocery, mass market, military and select club and dollar retailers.

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Acne Treatments

$808,620,564

17.9%

94,318,890

3.9%

$8.57

13.5%

Depilatories

$157,691,897

-4.0%

20,881,511

-9.6%

$7.55

6.2%

Fade/Bleach

$63,745,297

1.1%

5,520,709

-14.8%

$11.55

18.6%

Dandruff Shampoo

$664,204,285

2.7%

88,351,075

-2.7%

$7.52

5.5%

External Analgesics Rubs

$1,192,665,422

-2.1%

129,240,067

-7.6%

$9.23

6.1%

Epsom Salts

$208,067,825

3.2%

41,394,684

-8.6%

$5.03

13.0%

Skin Growth Remover Solutions

$111,539,218

-11.2%

10,027,939

 -16.5%

$11.12

6.4%

First Aid Treatment

$1,776,008,243

0.0%

346,667,384

-9.7%

$5.12

10.7%

Ointments/Antiseptics

$1,089,675,803

-0.2%

253,732,193

-10.4%

$4.29

11.5%

Anti Itch Treatments (Includes Calamine)

$671,574,561

0.3%

89,929,434

-7.0%

$7.47

7.8%

Insect First Aid Products

$14,752,082

-5.5%

3,004,585

-24.1%

$4.91

24.6%

Smelling Salts

$5,798

-55.5%

1,171

-51.0%

$4.95

-9.1%

Source: IRI OmniMarket Total Store View