|
Softsoap Is the No. 1 Liquid Hand Soap Softsoap holds the top spot in the category, but Dial’s sales rose more than |
||||||
|
Product Category |
Dollar Sales |
Unit Sales |
Price per Unit |
|||
|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Softsoap |
$282,590,135 |
3.0% |
97,728,197 |
-9.9% |
$2.89 |
14.4% |
|
Dial |
$210,105,615 |
15.4% |
77,830,579 |
-14.6% |
$2.70 |
35.1% |
|
Private Label |
$151,766,429 |
-1.9% |
55,633,674 |
-13.1% |
$2.73 |
12.9% |
|
Mrs Meyers Clean Day |
$127,691,533 |
15.3% |
24,881,880 |
0.6% |
$5.13 |
14.7% |
|
Method |
$80,402,740 |
6.0% |
18,443,207 |
-9.4% |
$4.36 |
17.0% |
|
Dr Bronners |
$78,443,130 |
6.7% |
6,148,907 |
1.9% |
$12.76 |
4.7% |
|
Dove |
$31,444,878 |
13.7% |
7,713,942 |
4.4% |
$4.08 |
9.0% |
|
Safeguard |
$21,418,473 |
4.4% |
5,521,123 |
-11.0% |
$3.88 |
17.3% |
|
Scent Theory |
$17,472,164 |
13.2% |
6,408,073 |
8.8% |
$2.73 |
4.0% |
|
Suave |
$12,135,708 |
-28.8% |
6,210,237 |
-30.3% |
$1.95 |
2.1% |
|
Liquid Hand Soap |
$1,121,902,408 |
2.5% |
339,873,412 |
-14.6% |
$3.30 |
20.1% |
|
Source: Circana OmniMarket Total Store View |
||||||