Sun Care Shines

Sales of suntan lotions and oils rose 5.7% to $1.6 billion, with unit sales up 2.8%, according to IRI’s data for total
US multi outlets with c-store (grocery, drug, mass market, convenience, military and select club
and dollar retailers) for the 52 weeks ended Jan. 1, 2023.

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Suntan Lotion & Oil

$1,601,831,692

5.7%

167,369,293

2.8%

$9.57

2.8%

Banana Boat

$291,636,871

9.1%

34,238,293

5.8%

$8.52

3.0%

Neutrogena

$287,724,121

-7.8%

27,885,847

-7.3%

$10.32

-0.5%

Coppertone

$210,186,994

2.2%

23,869,024

1.5%

$8.81

0.7%

Private Label

$195,475,918

6.2%

30,867,207

2.6%

$6.33

3.4%

Sun Bum

$153,948,011

25.5%

11,112,236

24.5%

$13.85

0.9%

Hawaiian Tropic

$106,920,594

1.8%

10,958,852

0.1%

$9.76

1.7%

La Roche-Posay

$46,008,966

25.1%

1,571,789

20.9%

$29.27

3.5%

Jergens

$27,614,746

14.0%

2,367,976

10.2%

$11.66

3.5%

Australian Gold

$23,046,501

-19.4%

2,719,138

-23.1%

$8.48

4.7%

Tanologist

$22,926,459

13.7%

1,650,248

12.8%

$13.89

0.8%

Bondi Sands

$21,675,396

10.2%

1,203,285

8.4%

$18.01

1.7%

Coola

$20,176,223

-8.0%

1,464,573

-8.9%

$13.78

1.0%

L’Oréal

$19,589,480

-11.1%

1,745,420

-11.4%

$11.22

0.3%

Aveeno

$19,325,064

-13.1%

1,847,260

-14.0%

$10.46

1.0%

Cetaphil

$16,645,022

88.4%

1,520,081

85.2%

$10.95

1.7%

Eucerin

$16,072,275

———

1,116,906

———

$14.39

———

Babyganics

$15,870,672

-15.8%

1,637,888

-15.8%

$9.69

0.0%

B Tan

$15,858,388

3.3%

1,799,493

1.4%

$8.81

1.9%

Cerave

$15,766,432

-0.5%

1,058,032

0.0%

$14.90

-0.5%

Blue Lizard

$11,544,824

29.2%

858,103

24.1%

$13.45

4.1%

Source: IRI OmniMarket Total Store View