|
Women’s Scents Lead in Fragrance Marketplace Sales Data courtesy of Circana for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended Jan. 29, 2023. |
||||||
|
Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
|||
|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Women’s Fragrance |
$672,078,201 |
4.6% |
70,808,606 |
-7.3% |
$9.49 |
$0.13 |
|
Perfumes & Colognes/Body Powder |
$521,228,425 |
3.8% |
56,205,732 |
-8.0% |
$9.27 |
$0.13 |
|
Gift Packs |
$150,849,775 |
7.2% |
14,602,873 |
-4.3% |
$10.33 |
$0.12 |
|
Men’s Fragrance |
$655,470,673 |
-4.4% |
68,784,683 |
-9.8% |
$9.53 |
$0.06 |
|
Shaving Lotion/Cologne/Talc |
$533,715,563 |
-0.8% |
57,930,270 |
-7.8% |
$9.21 |
$0.08 |
|
Gift Pack |
$121,755,110 |
-17.5% |
10,854,413 |
-19.1% |
$11.22 |
$0.02 |
|
Source: Circana/IRI OmniMarket Total Store View |
||||||