CIRCANA Retail Sales Data for Hair Color Category Per Latest 52-Week Period ended Jan. 29, 2023

Total US Multi-Outlet w/C-Store (Grocery, Drug, Mass Market, Convenience, Military and Select Club & Dollar Retailers)

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change
vs YA

Current

% Change
vs YA

Current

Change
vs YA

Hair Coloring

$1,676,979,430

3.6%

205,921,522

-3.7%

$8.14

7.5%

Women’s Hair Coloring

$1,346,714,857

3.1%

171,759,990

-4.3%

$7.84

7.7%

Men’s Hair Coloring

$211,908,040

8.6%

21,415,106

-0.4%

$9.90

9.0%

Unisex Hair Coloring

$118,356,533

0.5%

12,746,426

-1.1%

$9.29

1.6%

Source: IRI OmniMarket Total Store View