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Dove Dominates the Body Wash Business Unilever’s Dove is the best-selling mass market body wash brand in the US. Sales of body wash formulas |
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Product Category |
Dollar Sales |
Unit Sales |
Price per Unit |
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|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Dove |
|
8.6% |
124,742,359 |
-2.4% |
$7.83 |
11.3% |
|
Olay |
$331,434,137 |
8.0% |
49,450,066 |
-0.1% |
$6.70 |
8.1% |
|
Old Spice |
$302,399,209 |
9.9% |
47,042,105 |
1.3% |
$6.43 |
8.6% |
|
Suave |
$194,315,654 |
4.5% |
68,590,428 |
-3.3% |
$2.83 |
8.1% |
|
Dial |
$156,498,878 |
-2.8% |
31,318,690 |
-10.9% |
$5.00 |
9.1% |
|
Tree Hut |
$148,533,863 |
58.1% |
18,599,794 |
31.5% |
$7.99 |
20.2% |
|
Aveeno |
$130,810,733 |
4.3% |
14,062,006 |
-4.5% |
$9.30 |
9.2% |
|
Softsoap |
$108,446,904 |
1.0% |
23,031,215 |
-8.0% |
$4.71 |
9.8% |
|
Private Label |
$106,987,872 |
-11.7% |
24,823,004 |
-20.9% |
$4.31 |
11.7% |
|
Axe |
$105,415,357 |
6.6% |
17,026,468 |
-10.6% |
$6.19 |
19.2% |
|
Liquid Body Wash |
$3,643,331,451 |
8.7% |
598,725,376 |
-4.4% |
$6.09 |
13.7% |
|
Source: Circana OmniMarket Total Store View |
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