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deodorant sales rise 12.6% to $3.7 billion According to data from Information Resources Inc. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended Aug. 7, 2022. |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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|
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
|
Deodorants |
$3,730,044,082 |
12.6% |
690,122,328 |
0.9% |
$5.40 |
56.3% |
|
Dove |
$847,058,607 |
17.9% |
134,729,310 |
3.8% |
$6.29 |
75.4% |
|
Old Spice |
$665,569,069 |
15.0% |
118,442,449 |
8.0% |
$5.62 |
34.3% |
|
Secret |
$579,847,606 |
10.1% |
97,854,266 |
5.4% |
$5.93 |
25.5% |
|
Degree |
$579,145,296 |
9.8% |
111,114,882 |
-3.1% |
$5.21 |
61.4% |
|
Native |
$158,035,512 |
50.0% |
14,545,035 |
43.2% |
$10.87 |
49.8% |
|
Gillette |
$142,606,497 |
12.4% |
17,615,613 |
5.4% |
$8.10 |
50.2% |
|
Axe |
$109,825,295 |
-0.1% |
20,520,031 |
-14.3% |
$5.35 |
76.2% |
|
Right Guard |
$87,474,642 |
3.2% |
17,443,160 |
-4.4% |
$5.01 |
36.7% |
|
Suave |
$82,433,163 |
-12.2% |
39,739,875 |
-18.5% |
$2.07 |
14.9% |
|
Mitchum |
$52,082,053 |
-1.1% |
10,474,355 |
-10.7% |
$4.97 |
48.6% |
|
Arm & Hammer |
$44,076,020 |
5.9% |
15,838,717 |
-2.1% |
$2.78 |
21.2% |
|
Mennen |
$40,228,010 |
-1.8% |
17,864,370 |
-6.6% |
$2.25 |
11.1% |
|
Tom’s of Maine |
$39,825,219 |
-4.5% |
6,880,200 |
-5.3% |
$5.79 |
5.2% |
|
Speed Stick |
$31,336,471 |
2.1% |
13,898,067 |
0.3% |
$2.25 |
3.9% |
|
Schmidt’s |
$30,931,309 |
-5.6% |
3,720,804 |
-20.2% |
$8.31 |
128.5% |
|
Ban |
$27,675,978 |
4.1% |
5,597,283 |
-2.0% |
$4.94 |
28.7% |
|
Arrid |
$26,531,004 |
11.7% |
6,419,295 |
-4.1% |
$4.13 |
58.6% |
|
Harry’s |
$22,506,965 |
137.7% |
4,407,265 |
136.4% |
$5.11 |
2.8% |
|
Every Man Jack |
$19,661,121 |
39.0% |
3,072,838 |
31.0% |
$6.40 |
37.1% |
|
Sure |
$17,184,914 |
0.4% |
6,983,562 |
-1.1% |
$2.46 |
3.8% |
|
Source: IRI OmniMarket™ Total Store View |
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