Mass market color cosmetics sales rise in eyes, lips and facial makeup

New data from Information Resources Inc. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers,
military commissaries and select club and dollar retail chains) for the 52 weeks ended May 15, 2022.

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Cosmetics–Eye

$2,094,870,101

11.5%

300,651,484

7.4%

$6.97

$0.26

Mascara

$905,882,297

10.5%

112,330,579

6.5%

$8.06

$0.29

Eyeliner

$497,035,409

12.9%

80,261,296

8.9%

$6.19

$0.22

Eye Brow Makeup

$397,248,129

12.1%

59,628,576

7.3%

$6.66

$0.29

Eye Shadow

$242,316,884

8.7%

39,896,810

4.7%

$6.07

$0.23

Eye Combo

$52,387,382

26.1%

8,534,222

18.3%

$6.14

$0.38

Cosmetics–Facial

$1,811,275,471

12.0%

212,933,337

8.3%

$8.51

$0.28

Foundation

$778,313,587

11.5%

79,436,428

7.9%

$9.80

$0.31

Concealer

$317,347,621

15.9%

41,979,791

12.0%

$7.56

$0.26

Body Accessory

$243,605,165

13.3%

28,817,390

5.2%

$8.45

$0.61

Powder

$233,377,101

6.4%

30,957,781

3.5%

$7.54

$0.21

Blush

$120,508,002

20.0%

18,479,089

17.5%

$6.52

$0.13

Makeup Combo

$75,359,904

3.7%

7,927,380

4.2%

$9.51

-$0.05

Bronzer

$42,764,091

11.3%

5,335,477

8.5%

$8.02

$0.21

Cosmetics–Lip

$740,702,957

25.7%

120,293,528

16.2%

$6.16

$0.47

Lipstick

$496,699,361

27.1%

74,524,512

18.5%

$6.66

$0.45

Lip Gloss

$152,451,957

22.8%

28,773,315

9.2%

$5.30

$0.59

Lip Liner

$70,436,392

32.7%

12,853,633

28.6%

$5.48

$0.17

Lip Treatment

$19,815,769

6.7%

3,740,215

0.4%

$5.30

$0.31

Lip Combo

$1,299,478

-43.2%

401,852

-26.9%

$3.23

-$0.93

Source: IRI OmniMarket™ Total Store View