Mass market color cosmetics sales rise in eyes, lips and facial makeup New data from Information Resources Inc. (IRI) for total US multi-outlet (supermarkets, drugstores, mass market retailers, |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
|||
Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
Cosmetics–Eye |
$2,094,870,101 |
11.5% |
300,651,484 |
7.4% |
$6.97 |
$0.26 |
Mascara |
$905,882,297 |
10.5% |
112,330,579 |
6.5% |
$8.06 |
$0.29 |
Eyeliner |
$497,035,409 |
12.9% |
80,261,296 |
8.9% |
$6.19 |
$0.22 |
Eye Brow Makeup |
$397,248,129 |
12.1% |
59,628,576 |
7.3% |
$6.66 |
$0.29 |
Eye Shadow |
$242,316,884 |
8.7% |
39,896,810 |
4.7% |
$6.07 |
$0.23 |
Eye Combo |
$52,387,382 |
26.1% |
8,534,222 |
18.3% |
$6.14 |
$0.38 |
Cosmetics–Facial |
$1,811,275,471 |
12.0% |
212,933,337 |
8.3% |
$8.51 |
$0.28 |
Foundation |
$778,313,587 |
11.5% |
79,436,428 |
7.9% |
$9.80 |
$0.31 |
Concealer |
$317,347,621 |
15.9% |
41,979,791 |
12.0% |
$7.56 |
$0.26 |
Body Accessory |
$243,605,165 |
13.3% |
28,817,390 |
5.2% |
$8.45 |
$0.61 |
Powder |
$233,377,101 |
6.4% |
30,957,781 |
3.5% |
$7.54 |
$0.21 |
Blush |
$120,508,002 |
20.0% |
18,479,089 |
17.5% |
$6.52 |
$0.13 |
Makeup Combo |
$75,359,904 |
3.7% |
7,927,380 |
4.2% |
$9.51 |
-$0.05 |
Bronzer |
$42,764,091 |
11.3% |
5,335,477 |
8.5% |
$8.02 |
$0.21 |
Cosmetics–Lip |
$740,702,957 |
25.7% |
120,293,528 |
16.2% |
$6.16 |
$0.47 |
Lipstick |
$496,699,361 |
27.1% |
74,524,512 |
18.5% |
$6.66 |
$0.45 |
Lip Gloss |
$152,451,957 |
22.8% |
28,773,315 |
9.2% |
$5.30 |
$0.59 |
Lip Liner |
$70,436,392 |
32.7% |
12,853,633 |
28.6% |
$5.48 |
$0.17 |
Lip Treatment |
$19,815,769 |
6.7% |
3,740,215 |
0.4% |
$5.30 |
$0.31 |
Lip Combo |
$1,299,478 |
-43.2% |
401,852 |
-26.9% |
$3.23 |
-$0.93 |
Source: IRI OmniMarket™ Total Store View |