table1

Gains in Prewash Additives

Consumers spent more on laundry care products such as prewash additives, according to Information Resources Inc. for the 52 weeks ended Oct. 31, 2021. Sales include US multi outlets (grocery, drug, mass market, military and select club & dollar retailers).

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change
vs YA

Current

% Change
vs YA

Current

Change
vs YA

Laundry Care

$2,174,283,246

21.7%

316,519,827

10.1%

$6.87

$0.65

Laundry Prewash/Additive

$2,029,966,633

23.2%

284,790,337

11.4%

$7.13

$0.68

Procter & Gamble

$966,602,486

35.5%

97,026,535

19.7%

$9.96

$1.16

Church & Dwight

$426,340,487

12.3%

69,837,205

9.8%

$6.10

$0.14

Reckitt Benckiser

$210,466,719

54.0%

33,342,512

43.2%

$6.31

$0.44

Clorox Co

$133,280,603

13.9%

16,880,678

11.1%

$7.90

$0.20

S C Johnson & Son

$90,932,994

-14.8%

20,761,134

-16.0%

$4.38

$0.06

Source: IRI Market Advantage—TSV

Gains in Prewash Additives Consumers spent more on laundry care products such as prewash additives, according to Information Resources Inc. for the 52 weeks ended Oct. 31, 2021. Sales include US multi outlets (grocery, drug, mass market, military and select club & dollar retailers).
Product Categories	Dollar Sales		Unit Sales		Price per Unit
Product Categories	Current	% Change vs YA	Current	% Change vs YA	Current	Change vs YA
Laundry Care	$2,174,283,246	21.7%	316,519,827	10.1%	$6.87	$0.65
Laundry Prewash/Additive	$2,029,966,633	23.2%	284,790,337	11.4%	$7.13	$0.68
Procter & Gamble	$966,602,486	35.5%	97,026,535	19.7%	$9.96	$1.16
Church & Dwight	$426,340,487	12.3%	69,837,205	9.8%	$6.10	$0.14
Reckitt Benckiser	$210,466,719	54.0%	33,342,512	43.2%	$6.31	$0.44
Clorox Co	$133,280,603	13.9%	16,880,678	11.1%	$7.90	$0.20
S C Johnson & Son	$90,932,994	-14.8%	20,761,134	-16.0%	$4.38	$0.06
Source: IRI Market Advantage—TSV