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Some Gray Skies for Women’s At-Home Hair Color L’Oréal dominates the US at-home hair color segment. But category sales have dimmed in the past year. Sales of women’s hair colorants dropped 7.8% to approximateley $1.3 billion for the 52 weeks ended Jan. 23, 2022, according to IRI OmniMarket data. Results below are for the multi-outlet (grocery, drug, mass market, military and select club and dollar retailers). |
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|
Product |
Dollar Sales |
Dollar Share |
Unit Sales |
Price per Unit |
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|
Current |
% Change vs YA |
Current |
Change vs YA |
Current |
% Change vs YA |
Current |
Change vs YA |
|
|
Women’s Hair Coloring |
$1,305,642,460 |
-7.8% |
100.00 |
0.00 |
179,582,901 |
-11.5% |
$7.27 |
$0.29 |
|
L’Oréal |
$544,689,875 |
-8.7% |
41.72 |
-0.40 |
56,419,082 |
-14.1% |
$9.65 |
$0.58 |
|
Garnier |
$209,953,992 |
-5.6% |
16.08 |
0.38 |
26,328,436 |
-14.0% |
$7.97 |
$0.71 |
|
Clairol |
$203,155,023 |
-6.1% |
15.56 |
0.28 |
27,363,194 |
-5.7% |
$7.42 |
-$0.03 |
|
Revlon |
$151,673,874 |
-16.4% |
11.62 |
-1.20 |
45,477,020 |
-13.6% |
$3.34 |
-$0.11 |
|
Schwarzkopf |
$95,993,429 |
3.2% |
7.35 |
0.79 |
9,590,968 |
3.9% |
$10.01 |
-$0.06 |
|
Splat |
$25,385,299 |
0.4% |
1.94 |
0.16 |
2,582,960 |
-1.2% |
$9.83 |
$0.15 |
|
Soft Sheen Carson |
$12,306,725 |
-12.2% |
0.94 |
-0.05 |
2,276,535 |
-11.9% |
$5.41 |
-$0.02 |
|
Everpro |
$10,177,305 |
-19.1% |
0.78 |
-0.11 |
1,075,970 |
-17.4% |
$9.46 |
-$0.20 |
|
John Frieda |
$9,731,126 |
-0.7% |
0.75 |
0.05 |
848,108 |
1.2% |
$11.47 |
-$0.21 |
|
Kristin Ess |
$6,468,562 |
-16.7% |
0.50 |
-0.05 |
471,506 |
-16.6% |
$13.72 |
-$0.01 |
|
Source: IRI OmniMarket™ Total Store View |
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