MASS MARKET Sales Rise in Women’s Fragrance, decline in men’s scents

Retail sales data for the fragrance categories/segments below reflect the 52-week period ended September 10, 2023. Results are for total US multi-outlet w/ c-store (grocery, drug, mass market, convenience, military and select club and dollar retailers), according to Chicago-based market research firm Circana (@WeAreCircana).

Product Categories

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Fragrances-Women’s

$726,939,923

13.1%

72,687,407

0.4%

$10.00

12.7%

Perfumes & Colognes/Body Powder

$568,831,708

13.0%

58,289,509

0.9%

$9.76

12.0%

Women’s Gift Packs

$158,108,215

13.8%

14,397,898

-1.5%

$10.98

15.5%

Shaving Lotion/Men’s Fragrance

$663,804,531

-3.7%

67,477,909

-9.6%

$9.84

6.5%

Shaving Lotion/Cologne/Talc

$540,693,273

-0.2%

56,446,193

-7.4%

$9.58

7.9%

Men’s Gift Pack/Sets

$123,111,258

-16.7%

11,031,716

-19.1%

$11.16

2.9%