Wipes Wave the White Flag

Sales of household cleaner cloths plunged nearly 26% for the 52 weeks ended Feb. 20, 2022, according to
IRI OmniMarket Total Store View data. The data is for grocery, drug, mass market, military, and select club & dollar retailers.

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Household Cleaner Cloths

$1,209,033,620

-25.9%

289,362,134

-29.5%

$4.18

$0.21

Cloth All Purpose Cleaner

$1,175,288,248

-26.3%

280,713,497

-30.1%

$4.19

$0.21

Cloth Metal Cleaner

$16,841,559

0.1%

3,757,163

-2.2%

$4.48

$0.10

Cloth Furniture Polish/Cleaner

$9,094,317

-33.3%

2,316,098

-32.9%

$3.93

-$0.02

Cloth Glass Cleaner

$7,797,215

66.8%

2,574,350

46.1%

$3.03

$0.38

Cloth Scouring Cleaner

$12,280

-34.1%

1,026

-44.4%

$11.97

$1.87

Source: IRI OmniMarket Total Store View