Mass Market Skin Care Shines Skin care products sold in the mass market fared well in the past year, with sales rising 8.1% to $4.75 billion, |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
Skin Care |
$4,755,562,712 |
8.1% |
537,216,246 |
-0.8% |
$8.85 |
$0.73 |
Facial Cleansers |
$1,647,177,359 |
1.2% |
271,084,373 |
-8.0% |
$6.08 |
$0.55 |
Facial Anti-Aging |
$1,191,285,814 |
2.4% |
69,896,200 |
2.5% |
$17.04 |
-$0.02 |
Facial Moisturizers |
$999,482,297 |
25.1% |
77,760,232 |
22.1% |
$12.85 |
$0.30 |
Acne Treatments |
$688,378,882 |
17.1% |
89,215,727 |
5.0% |
$7.72 |
$0.80 |
Depilatories |
$163,875,338 |
-0.9% |
22,768,443 |
-3.7% |
$7.20 |
$0.20 |
Fade/Bleach |
$64,648,946 |
16.5% |
6,478,307 |
0.5% |
$9.98 |
$1.37 |
Body Anti-Aging |
$714,074 |
-8.5% |
12,965 |
-70.4% |
$55.08 |
$37.27 |
Hand & Body Lotion |
$2,394,901,838 |
4.4% |
365,161,367 |
0.1% |
$6.56 |
$0.27 |
Source: IRI OmniMarket Total Store View |