Mass Market Skin Care Shines

Skin care products sold in the mass market fared well in the past year, with sales rising 8.1% to $4.75 billion,
according to IRI. The chart below shows product categories for total US -multi outlet (grocery, drug, mass market,
military and select club and dollar retailers) for the 52 weeks ended March 20, 2022.

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Skin Care

$4,755,562,712

8.1%

537,216,246

-0.8%

$8.85

$0.73

Facial Cleansers

$1,647,177,359

1.2%

271,084,373

-8.0%

$6.08

$0.55

Facial Anti-Aging

$1,191,285,814

2.4%

69,896,200

2.5%

$17.04

-$0.02

Facial Moisturizers

$999,482,297

25.1%

77,760,232

22.1%

$12.85

$0.30

Acne Treatments

$688,378,882

17.1%

89,215,727

5.0%

$7.72

$0.80

Depilatories

$163,875,338

-0.9%

22,768,443

-3.7%

$7.20

$0.20

Fade/Bleach

$64,648,946

16.5%

6,478,307

0.5%

$9.98

$1.37

Body Anti-Aging

$714,074

-8.5%

12,965

-70.4%

$55.08

$37.27

Hand & Body Lotion

$2,394,901,838

4.4%

365,161,367

0.1%

$6.56

$0.27

Source: IRI OmniMarket Total Store View