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Unit Dose Laundry Detergent Sales Rise

Sales of liquids were flat and powder fell, but unit dose revenues were up. Here is the breakdown of the marketplace’s three main categories based on data from Information Resources Inc. for the 52 weeks ended Oct. 31, 2021. Data includes total US multi outlets (grocery, drug, mass market, military and select club and dollar retailers).

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Liquid

$5,868,796,112

0.3%

677,678,915

-7.3%

$8.66

$0.66

Other (Packet/Bar)

$1,808,901,385

9.3%

181,671,185

-0.8%

$9.96

$0.92

Powder

$486,670,895

-5.5%

52,311,844

-8.2%

$9.30

$0.27

Source: IRI Market Advantage—TSV

Unit Dose Laundry Detergent Sales Rise Sales of liquids were flat and powder fell, but unit dose revenues were up. Here is the breakdown of the marketplace’s three main categories based on data from Information Resources Inc. for the 52 weeks ended Oct. 31, 2021. Data includes total US multi outlets (grocery, drug, mass market, military and select club and dollar retailers).
Product Categories	Dollar Sales		Unit Sales		Price per Unit
Product Categories	Current	% Change vs YA	Current	% Change vs YA	Current	Change vs YA
Liquid	$5,868,796,112	0.3%	677,678,915	-7.3%	$8.66	$0.66
Other (Packet/Bar)	$1,808,901,385	9.3%	181,671,185	-0.8%	$9.96	$0.92
Powder	$486,670,895	-5.5%	52,311,844	-8.2%	$9.30	$0.27
Source: IRI Market Advantage—TSV