Household Cleaning Category Sales Slow

Brands aren’t cleaning up in the household cleaning category of late. Below are retail sales data for the 52-week period
ended Feb. 26, 2023 in total US multi-outlet (grocery, drug, mass market, military and select club and dollar retailers),
according to Circana, a Chicago-based market research firm (@WeAreCircana).

Product Categories

Dollar Sales

Unit Sales

Price per Unit

Current

% Change vs YA

Current

% Change
vs YA

Current

Change
vs YA

Household Cleaner

$4,297,542,476

-2.5%

1,002,626,270

-12.8%

$4.29

11.7%

Dish Detergent

$3,552,765,681

7.4%

685,014,308

-4.1%

$5.19

12.0%

Mops/Brooms

$2,992,961,789

0.6%

384,850,665

-10.7%

$7.78

12.6%

Cleaner Cloths

$1,006,605,807

-15.1%

197,422,578

-29.4%

$5.10

20.3%

Sponges/Scouring Pads

$716,739,505

8.2%

216,165,974

-3.5%

$3.32

12.1%

Rug/Upholstery/Fabric Treatment

$692,385,160

-3.4%

123,493,682

-12.6%

$5.61

10.6%

Floor Cleaners/Wax Removers

$277,794,036

-2.3%

36,751,940

-12.6%

$7.56

11.7%

Furniture Polish

$126,063,899

-2.6%

25,335,654

-10.5%

$4.98

8.8%

Source: Circana OmniMarket Total Store View