Household Cleaning Category Sales Slow Brands aren’t cleaning up in the household cleaning category of late. Below are retail sales data for the 52-week period |
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Product Categories |
Dollar Sales |
Unit Sales |
Price per Unit |
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Current |
% Change vs YA |
Current |
% Change |
Current |
Change |
|
Household Cleaner |
$4,297,542,476 |
-2.5% |
1,002,626,270 |
-12.8% |
$4.29 |
11.7% |
Dish Detergent |
$3,552,765,681 |
7.4% |
685,014,308 |
-4.1% |
$5.19 |
12.0% |
Mops/Brooms |
$2,992,961,789 |
0.6% |
384,850,665 |
-10.7% |
$7.78 |
12.6% |
Cleaner Cloths |
$1,006,605,807 |
-15.1% |
197,422,578 |
-29.4% |
$5.10 |
20.3% |
Sponges/Scouring Pads |
$716,739,505 |
8.2% |
216,165,974 |
-3.5% |
$3.32 |
12.1% |
Rug/Upholstery/Fabric Treatment |
$692,385,160 |
-3.4% |
123,493,682 |
-12.6% |
$5.61 |
10.6% |
Floor Cleaners/Wax Removers |
$277,794,036 |
-2.3% |
36,751,940 |
-12.6% |
$7.56 |
11.7% |
Furniture Polish |
$126,063,899 |
-2.6% |
25,335,654 |
-10.5% |
$4.98 |
8.8% |
Source: Circana OmniMarket Total Store View |